Prevention Wins In 2010 Election

November 3, 2010


I was heartened to see the outcome of several ballot measures that could have had a serious negative impact on teen substance abuse.

In Oregon, voters rejected Ballot Measure 74, which would have created a system of unlimited dispensaries for medical marijuana. Proponents said it would help patients get their marijuana. Opponents said it would raise the prices for patients significantly, exempt dispensary operators and their staff from any prosecution, create major money generating operations, all the while it would increase the availability to vulnerable youth.

California voters on Tuesday rejected a ballot measure that would have made it the first state to legalize the personal use and possession of marijuana.

In Washington state, the voters look to have turned down two initiatives that would privatize liquor sales and overhaul beer- and wine-distribution rules. Had they passed, the number of alcohol outlets in the state would have increased ten-fold.  Again, the issue is ready availability to youth as well as problem drinkers.

A defeat for those measures is a win for our youth and a win for prevention.

- Tom


Four Loko – “Blackout in a can”

October 28, 2010

"Blackout in a can"The alcoholic energy drink Four Loko has achieved “Cult” status among underage drinkers, especially high school students.

Nine students at Central Washington University were hospitalized on October 8  after consuming four Loko.  Some of them had blood alcohol levels above .300 – considered lethal. In September, 23 students at Ramapo College in northern New Jersey were laid to waste drinking Four Loko.

Four Loko is a sweet, 12 percent alcohol, highly-caffeinated and carbonated beverage in a soda pop-styled 23.5 oz can. It’s the nuclear bomb of alcoholic energy drinks (AEDs).

The result: A wide-awake drunk. Until acute alcohol poisoning finally causes passing out. Or worse. If a 120 pound person were to consume two in just one hour, they would have a potentially fatal blood alcohol level.

There are several Facebook pages dedicated to Four Loko and its side effects. Check out some of the comments from Facebook pages “The last thing I remember was opening the 4 loko” and “Save Four Loko“:

“The first time i drank 4loko. I gave a girl two tattos…i never tatted before that night.”

“It’s the only drink that everyone in my town likes i gess (sic) well just have to do drugs now since its cocaine anyways.”

“I got tackled by the cops during a 4 hr blackout, and lost my brand new droid all in the same night.”

“Drank 2 of them in record time and was on ambien… I could’ve sworn we were getting chased by zombies, and i missed my college exam the next morning.”

“Drank two in about 45 minutes not thinking much, I get in my car… and as I’m driving it hits super hard. I guess I was swerving all over the road, and I made it to this party. Walk in… sit down…pass out.”

“Didnt believe my friends when they said they were blackouts in a can….beer bonged two and I was a sloppy mess.”

Combining caffeine with alcohol is dangerous because caffeine masks the intoxicating effects of alcohol, allowing the user to feel like they are not getting drunk as quickly, enabling them to drink more with potentially lethal results. A person drinking an AED is more likely to drive while intoxicated.

Openly discuss this with those in your circle. Educate them on the risks they could be taking with their lives and those of their friends.

This is not “cool”. This is not a simple” rite of passage”.

It’s flirting with death.

-Tom


S.W. PORTLAND TOWN HALL TARGETS UNDERAGE DRINKING AND SUBSTANCE ABUSE

May 14, 2010

 A town hall comprised of teens, parents, and community members will address local attitudes, challenges, and solutions surrounding the issue of underage drinking and drug abuse.

The event is part of the Multnomah County Underage Drinking Pilot Project and is a collaborative effort among Multnomah County, Oregon Partnership and Wilson and Marshall High Schools.

A student team at Wilson High School has been meeting every week since December of last year, collecting data from fellow students and researching local alcohol and drug issues.  

The students will be sharing their survey results at the town hall and joined by community members from local schools, neighborhoods and businesses.
WHERE: St Barnabas Episcopal Church
                 2201 S.W. Vermont Street
                 Portland, Oregon 97219

WHEN: 7-9 p.m. Monday, May 17, 2010
PROJECT GOALS:

*To develop a youth-led media campaign to create policies that maintain a healthy and safe environment.

*To create partnerships in the community to raise public awareness.

*Assess minor-in-possession policy and enforcement and recommend positive changes.

*Collect data about underage drinking and substance abuse using community surveys, focus groups and the Student Wellness Survey.
OREGON PARTNERSHIP

Founded in 1993, Oregon Partnership is a 501-3c non-profit organization whose mission is to end substance abuse and suicide.
 
OP is the state’s leading non-profit organization that promotes healthy communities through drug and alcohol awareness, drug prevention programs, and 24-hour crisis lines for treatment referral, crisis counseling, and suicide intervention.

OP’s crisis lines are now receiving more than 30-thousand calls annually, including an increasing number of calls for help from veterans and returning soldiers.  As a result, OP has recently begun offering more outreach and assistance to the military community in Oregon.

To learn more, visit www.orpartnership.org


OP Launches “New Face It, Parents” Effort

January 8, 2010

Oregon Partnership’s Youth Advisory Council was busy during the Christmas break recording a public service announcement focusing on one important way parents can prevent teen drinking: By listening to their kids.

The PSA written and recorded by teens will air throughout the state on as many as 100 radio stations thanks to a program for non-profits sponsored by the Oregon Association of Broadcasters.

The spots are being produced free of charge by Entercom Radio of Portland, a longtime supporter of Oregon Partnership and the “Face It, Parents” campaign.

The message about listening and then following up on red flags (such as teen parties where adults aren’t present) is essential to preventing underage drinking.

Parents who listen to their teens and talk early and often about the dangers of alcohol and drugs have been proven to be largely successful in keeping their kids safe and healthy.

Drug prevention works, and if there’s any doubt, parents have the biggest influence on their kids.  So listen and communicate.


Underage Drinking, Teen Drug Use Down in Oregon

December 22, 2009

 
There’s a positive trend happening in Oregon involving high schoolers and middle schoolers.  And  in very large part, it has to do with parents taking a larger role in preventing underage drinking and teen drug abuse.
 
And for that, parents should be congratulated!
 
According to the Oregon Health Teens Survey, alcohol use among 11th graders and 8th graders (the classes surveyed) continues to go down.  The same is true for illegal drugs, except for marijuana and the illegal use of prescription drugs.
 
The survey reports that the percentage of 11th graders who used alcohol in the month before they were asked the question, came in at 38 percent, compared to 44 percent in 2007.
 
The Oregon Department of Human Services tells us that for 8th graders, the downward trend started showing up in 2005.  And there’s more good news: Illegal drugs use and smoking by teens continue to drop almost every year.
 
Drug prevention experts here at Oregon Partnership say this isn’t by accident. The biggest factor has to do with parents taking a much more active role in talking to their kids early and often about the dangers and effects of alcohol, drugs and tobacco.
 
There’s a reason why most public service announcements you see and hear about underage drinking and illegal drug use among teens are aimed at PARENTS.  Parents, after all, have the most influence on their children.
 
Unfortunately, more Oregon teens smoke marijuana than smoke cigarettes, and here in Oregon and nationally too, more teens are abusing prescription drugs. 

 Those are trends that anti-drug coalitions around the country will be targeting in the coming months, initiating “lock your meds” campaigns, among other strategies.


New Ore. Survey Shows Decline in Underage Drinking

December 3, 2009

Some encouraging results from the latest Oregon Healthy Teens Survey regarding underage drinking.

Among 8th graders surveyed, 23.2 percent said they had consumed alcohol in the past 30 days, down from 25.8 percent in ’07. So, good news there.

In addition, 8th-grade girls are drinking less compared with ’07.

Among 11th-graders in ’09, 38.4 percent said they had at least one drink of alcohol in the past 30 days. That’s down from 43.9 percent in ’07.

Since 2005, there’s been a decrease in 8th graders who say they have used alcohol and drugs in the past 30 days.

Drug Prevention efforts appear to paying off.  Let’s keep it going because as has been proven, prevention works.


Old Navy T-Shirt Story Gets Mucho Media Coverage

October 9, 2009

When Oregon Partnership complained about Old Navy stores selling alcohol-related t-shirts to teen customers, the media noticed.

Four Portland TV stations, a Eugene TV station, and several Portland radio stations aired extensive coverage, and the reaction is pouring into Oregon Partnership.

Most of what we are hearing  is positive from our point of view but for those who believe parents are responsible for what their kids buy and that Old Navy shouldn’t be held accountable,  remember this:

 By selling t-shirts with messages such as “Beer Pressure, Give in to it,” Old Navy is telling parents that the company doesn’t care about them, their kids, or their community. So much for the “social responsibility” that Old Navy and its parent company GAP, Inc. talk about.

OP is asking that Old Navy prove that they don’t dispute what most parents are telling their teens about the dangers of underage drinking and stop selling those t-shirts that encourage underage drinking or at the very least, make light of it.


OREGON PARTNERSHIP LAUNCHES CAMPAIGN AIMED AT OLD NAVY STORES: STOP SELLING T-SHIRTS PROMOTING BINGE DRINKING TO TEEN CUSTOMERS!

October 8, 2009

(Portland, Oregon)  Oregon Partnership, a non-profit organization dedicated to combating alcohol and drug abuse, has called for Old Navy stores to discontinue the sale of t-shirts with binge drinking messages such as “Beer Pressure – Worth Giving In To!” and “Sloshball Champions – Staggerin Falls, Hi.”

In a letter to Glenn Murphy, CEO of Gap, Inc, Old Navy’s parent company headquartered in San Francisco, Oregon Partnership said the sale of such items to a young customer base is repugnant and goes against the company’s pledge of social responsibility.

“Oregon Partnership and other anti-drug coalitions around the country will not let go of this.” said Pete Schulberg, OP Communications Director. “Other retail chains have stopped the sale of these t-shirts because they know that promoting binge drinking to young people is something they DON’T want to be a part of.”

See attachment for photo of t-shirt.  OP has other examples of the shirts for photo opportunities.

In a written reply to OP’s request, Chris Wingenfield of Gap Customer Relations said “at Old Navy, we strive to offer merchandise that appeal to a wide range of interests….it is never our intention to offend our customers and we apologize for any concerns related to our product.”

But Oregon Partnership President/CEO Judy Cushing termed Gap’s response “wholly unsatisfying.”

“Oregon Partnership and other anti-drug coalitions are making inroads in informing parents, educators, and the business community about how alcohol use among adolescents is even more dangerous to their developing brains than previously believed,” said Cushing. “But for the culture to be changed, retailers such as Gap and Old Navy need to play their part.”

The price of the t-shirts was lowered to $5.00 on the weekend before the start of most public schools in the state.

“It is obvious to us that Old Navy is marketing the shirts to the back-to-school crowd, which is irresponsible and hypocritical,” said Schulberg. “These are shirts that public schools would not allow kids to wear.

During last year’s holiday season, the store prominently displayed t-shirts with a Christmas tree and the words “Let’s Get Lit.” Another has an elf drinking from a keg.

Several years ago, after Oregon Partnership criticized Macy’s and Bloomingdales for selling similar t-shirts, the retailers decided to take the items off their shelves.  Other national chains have discontinued the sale of drinking games and similar products.

About Oregon Partnership:
Oregon Partnership is a statewide nonprofit that has worked to promote healthy kids and communities for well over a decade by raising awareness about drug and alcohol issues, providing prevention education in classrooms, and 24-hour crisis lines for people needing help. To learn more, visit www.orpartnership.org.


Old Navy Stores Selling Beer T-Shirts to Young Customers

September 15, 2009

Old Navy just doesn’t seem to get it.  The stores continue to sell t-shirts promoting beer drinking with such slogans as “Beer Pressure: Worth Giving In To.”

With an under-21 clientele, Old Navy is making a joke out of its pledge of social responsibility, which it talks about on its website.

Oregon Partnership just sent a letter to Gap CEO Glenn Murphy (Gap is the parent company) and Old Navy President Tom Wyatt.

We’ve complained to these folks before without any results, but now we’re starting to get more complaints from Old Navy customers.   They know that with underage drinking practically an epidemic, promoting drinking to a young customer base is a rescipe for disaster.


Putting a Stop to Shoulder-Tapping

August 19, 2009

Take time to educate your kids about the dangers of asking adults to buy alcohol for them….

A guy in his mid-20s pulls into a convenience store parking lot and is approached by two teenage girls, who nervously ask him to buy alcoholic lemonade for them. The man obliges, emerging from the store a few minutes later with a couple of six-packs he hands to the kids.

Unfortunately, the scene is all too real, because most kids who consume alcohol – about 30 percent of 8th-graders and nearly half of 11th-graders say they have in the past month, according to a survey of Oregon schoolchildren – get it from adults, who either knowingly or unknowingly supply it.

That makes underage drinking an adult problem, with adult solutions.

Maybe you’ve heard the terms. Sometimes it’s called “shoulder-tapping.” Other times it’s referred to as “Hey, mister.” Whatever the term, teens asking people, often strangers, older than 21 to buy alcohol for them is troubling. And organizations such as the Oregon Liquor Control Commission, the state agency that promotes responsible alcohol sales and service, and Oregon Partnership, a statewide nonprofit that works to end alcohol and other drug abuse, are seeking to prevent it.

For adolescents and teens, the mere act of drinking alcohol poses health and safety risks, from physical injuries to damage to the young, developing brain. And let’s face it: too many kids who drink do it to get drunk. In Oregon, one in every four 11th-graders say they have binged on alcohol in the past 30 days, consuming five or more drinks in a couple of hours.

Pile on top of that the potential dangers inherent when kids approach adults who are strangers and ask them to buy alcohol and the picture becomes even more alarming.

Consider one study of shoulder-tapping by University of Minnesota School of Public Health researchers, who found that almost 20 percent of young males were willing to purchase alcohol for underage youth when approached outside an alcohol establishment. The study, published in 2007, found that one in five young males older than 21 was willing to buy alcohol for youth who appeared to be underage when shoulder-tapped outside of a convenience or liquor store. In contrast, 8 percent of the general adult population entering alcohol establishments was willing to purchase alcohol. The odds of adults providing alcohol in urban areas were about nine times greater than in suburban areas.

Furnishing alcohol to a minor is illegal. In Oregon, a furnisher faces possible fines for a first violation of as much as $6,250 and up to one year in jail – penalties designed to deter and, ultimately, keep kids safe. That’s something we can all get behind.

In fact, all of us have a role in preventing youth alcohol use. For parents, one of the most effective steps to keep kids safe and alcohol free is to talk with them about the harms of drinking at a young age. Consider it an ongoing conversation rather than the big “drug talk.” Share the safety risks, from riding in a car with a teenage driver who has been drinking to alcohol-related injuries, and emphasize the compelling research that points to the fact that regular drinking can harm the developing brain. We simply know more today than we did in the past about the health risks when kids and alcohol mix.

And be clear about your rules and consequences. For example, establish a family rule against your child asking anyone to supply alcohol to them, and weave this rule into your “stranger danger” conversation. Many kids don’t realize how dangerous shoulder-tapping can be. That’s why it’s important to establish firm boundaries and monitor their behavior. Stress that, at their age, drinking is illegal, and adults who furnish it to youngsters are breaking the law.

If you suspect your son or daughter has shoulder-tapped, talk with them to determine whether it’s true. Take time to gather your emotions first, and if you confirm it’s happening, explore what’s behind their behavior by asking open-ended questions. It’s a prime opportunity to turn a negative situation into a learning opportunity.

Whether or not you’re a parent, consider taking the conversation about shoulder-tapping to a broader audience. The reality is that too many adolescents and teens drink, adults are complicit and it makes your neighborhood less safe. Talk with neighbors and parents about your concerns and work together to raise awareness about the problem. Seek out the manager or owner of the local convenience or grocery store, share your concerns and ask what steps they are taking to prevent it. Also, consider contacting a substance abuse prevention organization and/or the OLCC. The agency works with convenience, grocery and liquor store owners to prevent alcohol furnishing.

And keep a consistent eye out for shoulder-tapping around your community and the stores you frequent – a kind of broader Neighborhood Watch concept. Remember that an adult buyer can be a complete stranger in a store parking lot, or the person who lives down the block or in the nearby building complex that you see around from time to time.

Education, awareness and action are keys to drug prevention, and it starts with you.


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