Big kudos to Nordstrom.
While shopping there recently, I saw a product that was not worthy of the Nordstrom image: flip-flops with a built-in polyurethane flask in each heel.
The flip-flops, manufactured by Reef, also come with a tiny funnel for filling the flask and a plastic key to open the three-ounce flasks. They are advertised as a “drink come true.”
So we wrote a letter to Nordstrom management and complained.
We’ve found that products like these are attractive to underage drinkers, and apparently Nordstrom agrees with us.
Eric Nordstrom, President of Nordstrom stores, called us to say that the flip-flops are a “ridiculous product” and that the company will discontinue selling the items.
OP has been successful with other chains in dropping products, such as drinking games and t-shirts that promote drinking. But it usually happens after substantial media coverage.
This time, Nordstrom responded to our letter within a few days. We’re excited that companies such as Nordstrom realize that attacking underage drinking is a community responsibility.
Pete Schulberg, Communications Director