According to the Center for Science in the Public Interest, more than 280 colleges and universities – including the University of Portland – have called for an end to alcohol advertising on televised college sports. But you’d never know it by watching the NCAA men’s basketball tournament.
The brackets may change every year for March Madness, but not the drumbeat of beer commercials.
Binge drinking among college students has elevated to a serious public health hazard and has become an increasing headache for university presidents feeling the pressure from communities, law enforcement and parents. Isn’t it time that the NCAA rethink its acceptance of beer advertising and make a stunningly positive decision for a change?
Other sponsors would step in and make sure that Anheuser-Busch, Miller Lite, and Coors don’t make it into the Final Four every year.