Beer Pong on Nintendo? Not a good idea. This is the letter we sent the manufacturer…
June 2, 2008
Mr. Jag Jaeger
JV Games Inc.
P.O. Box 97455
Las Vegas, Nevada
We understand that JV Games is about to introduce Beer Pong games for the popular Nintendo Wii system.
As a non-profit organization involved in drug and alcohol prevention, Oregon Partnership strenuously objects to these products that promote underage drinking. And we are further concerned that these games will end up rated “T” for teen.
Games such as these are a) attractive to teens and underage drinkers b) ignore or lower the perception that it’s OK to drink to get drunk and c) an example of corporate irresponsibility.
Organizations such as ours are dedicated to educating parents and kids about the dangers of underage drinking. We have been successful in convincing major retailers around the country to stop the sale of drinking games and other products that encourage binge drinking.
Please consider re-evaluating the launch of the Beer Pong games. We don’t need more drunk kids, more injury and death, and more heartbreak.
We’d be happy to provide more information about the latest research about underage drinking (the earlier teens start drinking and the more they drink, the more likely they are to develop problems with alcohol as adults).
Pete Schulberg, Communications Director