Gap’s Response to Oregon Partnership Re T-Shirts Falls Short

After complaining to the top executives at Gap, Inc and its Old Navy stores about the sale of holiday t-shirts promoting binge drinking, Oregon Partnership received a letter from a Gap representative saying – well, not much.

In the letter, Gap’s Rose Brenner (no title given but states she is “responsible for a large portion of executive correspondence”), the company’s merchandising team will keep OP’s feedback in mind “when designing, developing and marketing future collections to improve the shopping experience for all customers.”

We certainly hope so. And we hope it results in keeping these shirts off the shelves for good.

OP will reply to the letter, and continue to marshal support for its position.

Offering these shirts to a teen customer base is irresponsible to say the least. Showing a Christmas tree and the words “Let’s Get Lit” and other t-shirts showing elves drinking right from a keg send a harmful message to young customers.

If other major retailers can realize that these products don’t belong on their store shelves, so can Gap.

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