OP Launches “New Face It, Parents” Effort

Oregon Partnership’s Youth Advisory Council was busy during the Christmas break recording a public service announcement focusing on one important way parents can prevent teen drinking: By listening to their kids.

The PSA written and recorded by teens will air throughout the state on as many as 100 radio stations thanks to a program for non-profits sponsored by the Oregon Association of Broadcasters.

The spots are being produced free of charge by Entercom Radio of Portland, a longtime supporter of Oregon Partnership and the “Face It, Parents” campaign.

The message about listening and then following up on red flags (such as teen parties where adults aren’t present) is essential to preventing underage drinking.

Parents who listen to their teens and talk early and often about the dangers of alcohol and drugs have been proven to be largely successful in keeping their kids safe and healthy.

Drug prevention works, and if there’s any doubt, parents have the biggest influence on their kids.  So listen and communicate.

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