NCAA: Axe the Beer Commercials During March Madness

March 27, 2008

According to the Center for Science in the Public Interest, more than 280 colleges and universities – including the University of Portland – have called for an end to alcohol advertising on televised college sports.  But you’d never know it by watching the NCAA men’s basketball tournament.

The brackets may change every year for March Madness, but not the drumbeat of beer commercials. 

Binge drinking among college students has elevated to a serious public health hazard and has become an increasing headache for university presidents feeling the pressure from communities, law enforcement and parents.  Isn’t it time that the NCAA rethink its acceptance of beer advertising and make a stunningly positive decision for a change?

Other sponsors would step in and make sure that Anheuser-Busch, Miller Lite, and Coors don’t make it into the Final Four every year.

Put a Spike through Spykes: Take new product off store shelves!

February 21, 2007

spykes1.PNG Packaged in tiny 2-ounce, multi-colored bottles and containing 12 percent alcohol, Spykes is a new malt beverage product by Anheuser-Busch that shouldn’t be sold in Oregon or anywhere else. Spykes mixes malt liquor with ginseng, caffeine and guarana extracts. It comes in four sweet flavors: Spicy Lime, Spicy Mango, Hot Melons and even Hot Chocolate.

Because they are small and easily hidden in a pocket or backpack – and inexpensive at $.99 a bottle – we are asking that if you see them in stores, request that they be taken off the shelves. We are asking our local prevention partners to forward this on to parents and school officials. These products are not recognizable as alcohol and they can easily be hidden in pockets when attending school functions or other youth activities.

We are also encouraging consumers to write letters to Anheuser-Busch in protest. Here is their address:

August A. Busch III, Chair of the Board
Anheuser-Busch Companies, Inc.
One Busch Place
St. Louis, MO 63118-1852